Sonja has turned a small area of the building into an exquisite museum focusing on the history of Peerless. “Tea has become very important,” George Jr. says. Kristina is vice president, handling finance and administration, customer service, IT, human resources, safety, legal and other aspects of managing 85 full- and part-time employees. These enterprising individuals tout new product innovations and have seized opportunities during the pandemic to help the greater good. Tap into your inner coffee and tea aficionado at the Peerless Coffee Museum (Jack London) 63. Cloud Bistro is proud to serve Peerless Coffee, a local partner thatâs served the Bay Area for 95 years. Find out what works well at Peerless Coffee & Tea from the people who know best. And while our company has been a traditional Bay Area icon in Oakland for generations, weâre proud to say that our products and processes are always evolving. “The growth and popularity of coffee doesn’t surprise us much because we’ve grown up in it and it’s a beautiful world,” George Jr. says. Coffee Club. George Vukasan Sr. works in the same office as his wife Sonja. Peerless Coffee & Tea Kraft Whole Bean Coffee, Guatemala Dark, Single Origin Dark Roast, 2 Pound 4.4 out of 5 stars 25. the Peerless Coffee & Tea Store. Copyright © 2021 Specialty Food Association, Inc. | Contact us at: (212) 482-6440, History of the Specialty Food Association’s sofi™ Awards, Read the current $21.99. A roasting team begins at 5 a.m., roasting coffee that will be packed and shipped out that day. “So Dad went to a coffee importer he knew his dad respected and together they roasted and sampled it. Get reviews, hours, directions, coupons and more for Peerless Coffee Co at 260 Oak St, Oakland, CA 94607. bags. Family strong and Oakland proud since 1924. You can see in the old photos we have here that we’ve sold single-origin coffees for 50- or 60-plus years because we believe in it,” he says. While the museum does draw directly on the company’s history and family experience, the exhibit space was professionally set up with guidance from designer Ted Cohen of the Oakland Museum. It’s an amazing product with a passionate following, and it’s great to be a part of that. Daughter Kristina graduated from law school and went on to work as a deputy district attorney before joining the company in 1998. COVID update: Peerless Coffee & Tea has updated their hours, takeout & delivery options. Our Oakland headquarters contain a roasting plant where beans are roasted every day starting at 5AM, a sophisticated cupping and sample room, plus a training area to ensure that our hospitality clients can help their staff deliver the very best cup of coffee every time. CoffeeMuseum is shown to you just like a physical museum â with permanent and temporary exhibitions â which wants to provide you with an online experience developed to feel coffee as never before, telling you stories about coffee and coffee people.. Sao Tome and Principe was the place chosen as the inspiration for the CoffeeMuseumâs very first collection. Sonja likes to point out an old Peerless sign that promotes 20,000 pounds of coffee at 12, 15 and 18 cents a pound. Soon, his reputation for perfection spread, making Peerless Coffee much sought after by the restaurant and retail industry throughout the East Bay. We are one of the original coffee & tea purveyors in the San Francisco Bay Area and the oldest specialty bean shop in the western United States. Peerless Coffee is an 80-year old, third generation, coffee and tea business based in Oakland, Calif., near historic Jack London Square. And we’ve had some great advice about how to make family businesses work. This is a 3rd generation Coffee company with roots in the Oakland area. George Jr. graduated from the University of California, Berkeley, went to culinary school at the Cordon Bleu in Paris, followed that with a job at a coffee exporter in Mexico and then returned to work at the family business in 1996. In addition to Peerless bagged coffees, the company supplies its coffee as ingredients in other products, including ice cream and candy. 2.0 Compatible â Peerless Organic French Single Serve Cup, 100/cs. This is a one-time only recognition, shared with just a handful of the best known craft coffee roasting names in America. Visiting a local police station, the couple examined a map of Oakland perforated with pins indicating locations of crimes. ... We were all impressed. Organic coffee has seen enormous growth, making up nearly 40 percent of sales, George Jr. notes. An Upper Level High Pressure Ridge (Shaded âArchâ shape with arrows) will strengthen bringing back the hot weather. “We have a great relationship with a farm in Guatemala that we’ve been buying directly from for 30-plus years,” George Jr. says. “We also do post-roast blends, pre-roast blends, we do single origin. Peerless Coffee & Tea: 260 Oak St., (510) 763-1763, ... signature fresh roasted peanuts and a fascinating tour of the Peerless Museum showcasing Sonja Vukasinâs collection of antique coffeeâ¦ We believe that coffee clubs should reward their members, so to that end, weâll not only ensure that our best selling coffees are delivered promptly to your door every month, weâll also pay the ground shipping costs. Cloud Bistro sample menu. The area has also become a mecca for coffee roasters. In 1924, he created the Peerless Coffee Company to supply local hotels and restaurants with only the highest quality of roasted coffees. Coffee Importing and Roasting… The Vukasins’ long history in coffee has given them many established and proven suppliers. He then partners with his clients, roasting small batches of custom developed blends to create rich, multi-layered flavors. Offerings include organic iced tea, boxed teas such as Smith Tea and more. He was one of the first roasters in America to create long lasting, farm-direct relationships with coffee growers in the worldâs premier high elevation regions from Costa Rica to Ethiopia. It is also third-party food-safety certified, with a superior rating for the past five years. Also named in this issue are the winners of the 2020 sofi Awards. Peerless Coffee Club. Customers come in from all over the state to pick up a few pounds of coffee or buy a latte. $20.99. 1 of 3 Peerless Coffee and Tea in Oakland is a family-owned coffee roasting company that has just celebrated its 85-year anniversary. ... 66, currently the president and curator of the Peerless Coffee & Tea museum “We sent postcards and coupons to our regulars,” says Sonja of efforts to bring customers over, “and they loved the coffee so much they came. 10-oz. Vukasin roasted and packed the coffee, while his wife, Natalie, handled the books and their children helped out. But the Vukasins, owners of Peerless Coffee & Tea, have twice done it successfully through a combination of commitment to the business and respect for one another and their customers and crew. The graphics for days 1-3 show no frontal systems in the Pacific Northwest. And no visit would be complete without stopping by our coffee & tea museum, one of the most extensive on the west coast. We understand that your reputation is reflected by the coffee and tea that you offer, so we work to make sure that the product you purchase from us exactly suits your cuisine, hospitality style and expectations. A blend of Central American beans with the subtle flavors of vanilla and almonds give a deliciously smooth cup to be enjoyed any time of day. Peerless Coffee has been a green-certified business since 2001, and the majority of its coffee is organically grown. As George Jr. explains, “We are a very traditional family coffee roaster, which means we sell coffee, tea, spices, cocoa, chocolates—just a variety of things.”, The company has focused on growing its tea department in the past 10 to 12 years. Fast forward 95 years, three generations and many awards later, to today when we received the coveted 2019 Roaster of the Year award. The shipping platform stays open until the last delivery truck arrives, which can be around 8 p.m. Peerless-AV and EcoDigital Media (EDM) Recently Teamed up to Provide BigFoot Java, a Coffee Retailer Located In Washington, Brand New Exciting Digital Display Boards!Retail Customer Experience - Tellus Science Museum upgrades with LG displays, video wallPR Log - Digital Displays Drive Customer Engagement for BigFoot Ja Sonja Vukasin, President of Peerless / wife of CEO George Vukasin Sr. / creator of the Peerless Coffee Museum, and Elizabeth Hasyzhack, Executive Assistant / Cura-tor of the Museum, met our group in the Gift Shop, where a sign welcoming the Diablo Aâs flashed for all to see! Automobile Gallery (click on photo to enlarge image) 1900 Benz Duc Victoria This particular Benz Duc was created in 1900 and has the initials of the original owner inscribed on the dash.The owner was Fritz Held who was Germanyâs first automobile race driver and Benz sales representative in Mannheim 1901 Tri-Moto Crescent Two seat, three wheeler. They built the company and then allowed us to enter into it and handed over the reins,” George Jr. explains of Peerless’ careful transition. We owe it to our parents (George Sr. and Sonja) that it hasn’t. Mom handled the books,” says George Jr., acknowledging that the parents’ business routine was similar to the grandparents. Retail Store and Espresso Bar… From day one, Peerless has had a retail storefront, George Jr. says. “Because we do so much foodservice and cafe business, it serves as our little test kitchen,” George Jr. says, “where we are able to experiment with new products and we get phenomenal direct feedback from customers before we attempt to roll it out to our larger base.”, Coffee and Tea Distribution and Sales… While Peerless is most commonly known for its coffees, the company also distributes foodservice and retail sizes of teas, spices, peanuts and gift items. We were also among the first to encourage organic certification among our partners, and one of the very first in California to receive green certification in our business, sourcing the finest graded Arabica beans at premium fair trade pricing and earning our organic certification in 1980. Desolate at the time, the area would eventually turn into Jack London Square, “which is one of the shining, bright spots of Oakland. They also made a smart move in purchasing the land where the current retail store, business offices and production facility stand. Specialty Food Magazine got to see some of that knowledge and experience in action when we spent the day with the Vukasins in Oakland and got a snapshot of what it takes to run this nearly century-old business. Five company trucks do routes daily, beginning at 4 a.m., with up to 14 or 15 stops in a route. The Coffee Museum is definitely worth its 10AED fee. And while he doesn’t know for a fact, he believes there is a good chance that the Peerless retail store could be the longest-running coffee bean shop on the West Coast. “But he was the dutiful son and said OK.” Eventually George Sr.’s wife, Sonja, joined the business, and in the 1970s, after John Vukasin died, George and Sonja completely took over. Add to that, a retail store designed with reclaimed wood and metal â a reflection of our decades-long commitment to sustainability â showcasing the newest equipment for home use. Peerless offers tours to all kinds of groups, including Culinary Institute of America students, a relationship that began 15 years ago when a CIA representative approached Sonja at the Fancy Food Show about hosting a day of coffee education. Light Roast $ 11.95 â $ 53.80 Select options. The founderâs grandson and our current President and CEO, George Vukasin, is a Le Cordon Bleu trained chef who has a passion for the creative art and exact science of coffee roasting. “We talked about Peerless every day of growing up. Be the First to Review! This coffee is sure to satisfy your cravings for a cup of Irish Cream coffee and the joys of a non-alcoholic treat! Compatible with most Keurig 2.0 (K-cup pods) machines. Sonja likes to point out an old Peerless sign that promotes 20,000 pounds of coffee at 12, 15 and 18 cents a pound. Tours are â¦ 163 reviews of Peerless Coffee & Tea "An Oakland institution since 1924, they still roast most of their outstanding coffee behind the store. Equipment Sales, Servicing and Training… Peerless sells and leases brewing equipment to buyers, such as Rancilio espresso machines, Curtis and Bunn digital brewing appliances, and single-cup options. A classic favorite. 62. With better branding, a little more push from its staff, and a museum journey script, it could really shine as one of the jewels of Bastakiya. Vanilla Nut Cream. Especially during baseball season.” Oakland A’s fans regularly drop in for a few pounds of peanuts, he says, before heading to the Oakland Coliseum just down the street for a game. He decided he had enough other things to handle and wanted his coffee supply set.”, This turned out to be an incredibly fortunate decision as Brazil, the largest coffee producer in the world, suffered a black frost, which killed many of its coffee trees. In addition to the main building the company also has off-site coffee storage to ensure that, should something happen to the primary facility, other coffee will be available for customers. “It’s beautiful coffee.”. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. A self proclaimed âcoffee geek,â George has an industry-wide reputation for bringing out the best in each varietal of bean. John knew coffee: the beans, the roasting, the rich flavors of European style coffees, and he knew that there was a market for it in his new country. Things can get tricky when a family business transitions from one generation to the next. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. ... Have a cup of our seasonal Holiday Blend coffee. Only 6 left in stock - order soon. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Growing With the Industry With such a long history in the coffee business, it makes sense that Peerless maintains a coffee-focused museum on the grounds of its Oakland, California, headquarters. digital edition. As presstime, the Vukasins are planning how to celebrate Peerless’ 90th birthday at the Winter Fancy Food Show in San Francisco. When the company moved from its original location, closer to downtown Oakland, to its current building, peers told Sonja Vukasin that she was crazy to open a coffee store out among the warehouses. George Jr. is constantly cupping the coffee to make sure the flavors remain consistently high in quality. Compare pay for popular roles and read about the teamâs work-life balance. “There are so many wonderful people involved, whether it’s coffee growers, roasters or the people who drink it. With a laugh, she says there is no way (original owner) John Vukasin had that much coffee available, but it certainly made a statement. It isn’t just locals who drive to the Oak Street address. As one of the very first craft roasters in the Bay Area, weâve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. And it came from us telling our customers, ‘You should do this and here’s why. Craft Roasting for Premier Hospitality. The business even offers a 24/7 service hotline, and aims to fix anything within 24 hours. As an industry leader, we understand the importance for innovation in our processes as well, and we recently became recognized as one of the first hospitality craft roasters to perfect nitrogen infused cold brew coffee on tap. Itâs this meticulous craftsmanship, creative blending and adherence to quality that has earned us the enduring loyalty of top Bay Area restaurants. “Last year we debuted a retail pack for home-brewing our organic ice tea.”. 260 Oak St, Oakland, CA 94607 | Map. Peerless Coffee and Tea, Oakland: See 4 unbiased reviews of Peerless Coffee and Tea, rated 5 of 5 on Tripadvisor and ranked #347 of 1,365 restaurants in Oakland. “There is a saying that once you’ve gone into the coffee business and have to leave for whatever reason, you’ll want to try and get back into it. FREE UPS GROUND SHIPPING on 1 pound (whole bean or ground) which will ship on the 1st or 15th of every month. And, well, coffee wasn’t a glamorous business then,” explains George Vukasin Jr., who, along with his sister Kristina Brouhard, now runs the business. Then my dad did something that no person in his right mind would ever do—he locked in two years of coffee. One thing they do know: they’ll be offering new products. One very important thing is that we have clearly defined responsibilities,” she says, adding that regularly communicating about goals has been key. The specialty coffee Peerless offered became especially popular in the 1980s, helping to fuel the company’s growth into the next decade. All our single origin and blended coffees have to rank a minimum quality score of 84 out of 100 as the Peerless standard â well above specialty market quality. “Dad had attended the University of California, Berkeley and majored in criminology. Peerless Coffee & Tea - 88 Years of Perfection It was a white-knuckle affair when George Vukasin, Jr. jumped on board the family-owned business in 1997 to handle the purchasing amidst the wicked turbulence of the industryâs last pricing spike. Kristina notes that their success as the next generation comes from having knowledge of the company’s history as well as real structure within the company. “In order to be 90 years old, you have to evolve and the company has to evolve, and while we will never be the new hot coffee roaster down the block, we can be contemporary and deliver a state-of-the-art, top-quality product.”. On one day, staff was in the midst of repairs on several espresso machines and other service people were on-site doing installations and repairs. “Being third generation is tricky, as I’ve seen so many other companies where the business just blows up during that transition. Museum admission not required. 2021 Winter Fancy Food Show Refund Center. About. But we still sell a few hundred pounds a week. These products are recognized for their culinary excellence and creativity. Top Selling Coffee Club. A Bösendorfer grand piano sits in the corner of the Café and is used for a popular cabaret series at the museum. This non-flavored coffee is roasted to a light brown with tasting notes of lavender, lemon zest and tangerine. Founded by John Vukasin in 1924, the business is now in its third generation of continual family operation. Showing the single result. During this time, both of George and Sonja’s children were finishing school. Search for other Coffee & Tea in Oakland on The Real Yellow Pages®. Prices skyrocketed but, explains George Jr., “Mom and Dad were sitting on two years’ worth of coffee at a lower cost. Background: Peerless Coffee & Tea is one of the oldest coffee purveyors in California and a true Bay Area institution. Like many immigrants, he brought a dream with him. PEERLESS COFFEE MUSEUM The Peerless Coffee Museum at the company headquarters at 260 Oak St., Oakland, offers special tours in its renovated museum. The Peerless Coffee Company began in 1924 when Yugoslavian immigrant John Vukasin created a gourmet coffee roasting company featuring European-styled coffees, which he sold at his own storefront and to hotels, restaurants and at retail throughout the East Bay of San Francisco. Peerless Coffee & Tea In 1924 John Vukasin arrived in Oakland, California from his native Yugoslavia. Peerless Coffee is a three-generation family business. 32oz Hazelnut, Whole Bean Coffee, Medium Roast, by Peerless Coffee & Tea (Pack of 1) 4.8 out of 5 stars 19. Designed to look like a Viennese coffee house where intellectuals would meet, Café Sabarsky is decorated with lighting fixtures by Josef Hoffmann and furniture by Adolf Loos. In the 1950s, Vukasin’s son George joined the business—although he really wanted to be an FBI agent. Browse With history that spans nine decades (see sidebar, The Early Years) today the company is in the hands of the third generation, George Vukasin Jr. and sister Kristina Brouhard. They even have restaurants and cafes that will place an order on the spot and wait for it to be ready for them. More than 150 winners across 49 categories were selected in the Gold, Silver, Bronze, and New Product categories. As one of the very first craft roasters in the Bay Area, weâve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. The company also trains customers on the best way to prepare coffees and teas to ensure the cafe or restaurant knows how to replicate that perfect cup of espresso time and again. “Fifteen years ago, that was five percent. That was a huge win for us.”. Choose whole bean or â¦ George Jr. says they are particularly excited about a biodynamic coffee for retail and foodservice that comes from a farm in Mexico. Have a variety of our Top Selling Coffees arrive at your house every month! Roast Magazine, a leading resource for specialty coffee, created this award to highlight our industry’s best and most innovative roasters â those who show a lasting commitment to exceptional quality, innovative industry leadership, staff education and environmental sustainability. This helped the business tremendously.”. The shop has a few other staples as well. “My dad would roast in the morning, grind and pack in the late morning, go deliver in the mid-afternoon to all the accounts and come back and spend the next few hours fixing equipment that we supplied to restaurants and cafes. Museum and Tours… Sonja has turned a small area of the building into an exquisite museum focusing on the history of Peerless. “They saw an area that didn’t have any pins in it and said, ‘We’ll buy there,’” George Jr. says. The company, which is certified green and organic, has a product-integrity department to make sure it meets stringent food- safety requirements. And from a selfish point of view it’s great for us because we lock in that quality. “Since 1924, we’ve sold fresh-roasted Virginia jumbo peanuts,” says George Jr. “We used to roast them in the coffee roasters, but we can’t do that anymore because of allergen issues. Blue Bottle has moved here down the street, as well as a number of other higher-end coffee roasters,” he adds. Join the Peerless Coffee Club Join Now. Itâs just one of many âfirstsâ that began with our grandfather and founder, John Vukasin. But one big difference in the business was that George Sr. eventually began traveling the world visiting coffee farms and building relationships. Beyond creating a destination for coffee lovers, the retail store serves another purpose. It’s just that interesting.”. Uncover why Peerless Coffee & Tea is the best company for you. “We’ll do a three-year contract with a fixed price that’s significantly above the market, which is a win for them because they don’t have to worry about commodity prices and they can pay their workers well. “My grandfather was the master at green coffee,” George Jr. notes. The fall issue of Specialty Food profiles the young entrepreneurs named to the 12 Under 35: Breakout Talent to Watch list. As president, George Jr.’s responsibilities include coffee and tea importing, roasting, marketing and sales, and production and distribution. But at the beginning, George Sr. wasn’t as confident in buying green coffee. Today, the third generation of the family serves several thousand customers primarily in California, including supplying Pebble Beach Resorts’ full line of organic coffee, from employee dining to the company’s 13 restaurants. www.peerlesscoffee.com (510) 763-1763. Grab a cocktail and draft beer in the funky Old West at Heinoldâs First & Last Chance Saloon, where Jack London did some writing (Jack London) 64. On a tour of the production facility, visitors will see bags of coffee from all over the world. The graphics for days 3-7 Wednesday through next Sunday show a frontal system to our north next Sunday. And we now have the children of those customers come in to buy their coffee.”. On a recent visit to the offices, not one of the 15 salespeople on staff were present, “which is how I like it,” says George Jr.—who wants them out selling. We converted the entire Pebble Beach Resort property—from employee dining to the restaurants to organic coffee. Peerless Coffee & Tea - 260 Oak St, Oakland, CA 94607 - Rated 4.6 based on 1 Review "In a world of coffee choices, Peerless really is "without peers!"" Peerless Coffee & Tea Co Museum. Oldest coffee purveyors in California and a true Bay area for 95.! 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